The Strategic Business Plan

The strategic business plan is objectives of the company to achieve in 2 year or more. The objectives is like general direction for the firm wants to do in the future such as what kind of business that they make, what product, how to get this product into marketing and so on.In turn, the objectives provides direction and coordination among the marketing, production, financial and engineering plans

Marketing is responsible for analyzing the marketplace and deciding the firm's response.

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Finance is responsible for deciding the source and uses of funds.

Production must satisfy the demands of the market place and it involves plants, machinery, equipment, labor and materials as efficiently as possible.

Engineering is responsible for research, development, and design of new product or make a new innovation to existing ones and engineering also must work with marketing and production to produce the new design for the product that will sell at marketplace. 

The Production Plan

Objectives set by the strategic business plan, plan management is concerned :

1) the quantities of each product group that need to produce in each period.

2) the resources of equipment, labor and material needed in each period.

3) to produce goods services of right quality and quantity at the right time and right manufacturing cost.